Setting up and profiting from an eBay Store is actually easier then most people think. The great thing about eBay Stores is, you don’t need to pay a monthly web hosting fee, you don’t need to learn how to make a website.
Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as “Welcome Page.” Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.
Check for backlinks. Yahoo SiteExplorer or other free tools let you count the number of backlinks to that specific webpage. If the top results have thousands of links, it may be hard to beat them, but if they only have a few links (less than 100) it should be pretty easy to get more links than them.
Our original site was very cool looking. It was designed by an artist who knew make a website pop. The problem was, he didn’t nor did I for that matter, understand what a search engine needed to see. As a result while we offered a very creative and cool way to procure discount office supplies, it was almost invisible to the search engines we so desperately needed. As a result, we lost two years trying to make the unworkable workable. Lesson: function over design.
At this point, you have a lot of things to think about with respect to just what kind of website you want to build. As such, you should already be able to narrow down your list of what you want to do with your new website creation.
Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and more that create an interactive experience, such as a link, drop-down list or button. You do not want to make visitors think that clicking on an underlined word or phrase for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.
But take that step first, and start doing some more research on Metatags and Search Engine Optimizing. Take things one step at a time. It is a process.